Facebook keeps you on your toes
When we set up a Facebook site for our company, as a BtoB company we struggled with how and why we needed one. What can an IT reseller possibly offer that has any sort of pizzazz or interest? We ended...
View ArticleWeathering the Marketing Storm
Our beloved b-to-b marketing climate changed over the past couple of years. And it started with the economic storm–bad things happened, and then bad things continued to happen. I saw three significant...
View Article7 Ways I Use Twitter at Trade Shows
I find that Twitter is great for making personal connections with business partners, customers and prospects at shows. Twitter, not unlike trade shows, is used for brand awareness, introductions and...
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The enlightened choice
I just read an article for my Crisis Communications class that summed up for me not only today’s style of organizational communications, but describes the essence of social media. Written in 1963,...
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TMI or 5 Social Media Articles that Matter
This week I brought my daughter to have her wisdom teeth removed. Before leaving she looked up all of the information on the procedure posted on the Internet. By the time she was done, she might have...
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Sneaking selling into your blog
The blog is at the core of your social media efforts. It’s a wonderful tool that when done well satisfies the need for content to backup your social media strategy, showcases your expertise and allows...
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Trending Topics and Keywords in SEO: Why Care?
Wondering how to make your content stand out from the 27 million pieces shared in the U.S. each day? When I first started working with bloggers and writing online copy, I never paid much attention to...
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Will.i.am and 5 Ways to Use Google+ Hangouts for B2B
I recently saw will.i.am from the Black Eyed Peas in a Google + Hangout. It was a one to many format, where he had the main camera, but fans could start talking and video-ing him and he’d answer...
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